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Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.


Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms Wholesale Cole Beasley Jersey , content remains a constant in stable rankings for a number of important reasons.


Over this series we will cover the ten key aspects to a solid search engine positioning campaign.


The Ten Steps We Will Go Through Are:


Keyword Selection ( )



Content
Site Structure
Optimization
Internal Linking
Human Testing
Submissions
Link Building
Monitoring
The Extras


Step Two ? The Importance Of Content


There are many aspects of your content that are of key importance to your search engine rankings and for a variety of reasons. That said, they can be broken down into their three main benefits. The three main things you should be targeting with your content are:


Unique and well-written. The search engine spiders are looking for unique content and your visitors are looking for well-written content.


With articles come links.


With quality content comes even more links.


As long as you keep these three main purposes in mind while you are deciding what you want on your website and how it should be worded, you will fill this area nicely.


Unique & Well-Written Content


The importance of unique and well written content cannot be overstated. This is the backbone and purpose of your website's existence and it deserves the time it will take to create. When you are considering what content you want on your site (or what content should be on your site if this is part of SEO or a redesign) you will want to make a few considerations.


What does your audience want to find?


Will you have to do additional research?


Are you an expert writer or do you have one on staff?


What Does Your Audience Want To Find?


Assessing your potential visitors wants does not require a crystal ball. If you have completed and spent quality hours on Step One of this series Wholesale Travis Frederick Jersey , fully researching your keywords, you are already well on your way. Delving into those keywords you will often find hints that will push you in the right direction.


If you have an acne site and you have found a number of people searching for ?acne treatment? and ?natural acne treatment? and have thus chosen these as your targeted keyword phrases you already understand your visitors current situation and more importantly, their desire. Similarly Wholesale Zack Martin Jersey , if you are a real estate agent and have chosen 'los angeles real estate? as your phrase you know more than simply characters strung together and dropped into a search box. You know that you are dealing with people wishing to purchase or sell a home in Los Angeles. In both scenarios you know what your visitors want and, assuming you are already successful in your industry, you know what you have to do to convert that desire into a client.


Now what has to be done is to create solid Wholesale Tyron Smith Jersey , compelling content that will both grab your visitor's attention and at the same time, make them want what you have to offer. This is not the same as selling to them when you have the opportunity to speak to them face-to-face. You are working without the benefit of watching their expressions, speaking to them about their objections Wholesale Demarcus Lawrence Jersey , or even understanding whether they are looking for information for a friend or if it is they themselves who require your services.


This leaves you with a lot of room for content. In the online environment you have to deal with every question before they ask it, and make every person feel that you can help them even though you've never met.


What does your audience want to find? They want to find a solution to their problem. How do you provide that? By supplying them answers to the questions that they don't have the opportunity to ask and may not want to give you their email address to find out. FAQ pages are good but often used as sales pages, which is fine so long as you are still providing good content that your visitor isn't reading as 'sales? but rather 'solutions?. Perhaps create pages of replies to emails you have received. Perhaps place a related ?fact of the day? on your homepage with a link to an archive of facts related to your industry Wholesale Jason Witten Jersey , product andor business. You might even want to add a blog to your site. Regardless, give your visitor the answers they're looking for and keep this information updated as you get new information and you will stand a much better chance of keeping that person surfing through your website. The longer you can keep them on your site, the greater the chance that you will build trust and once you've got that Wholesale Dak Prescott Jersey , you can help them with the solution to their problem.


Will you have to do additional research?


For many business owners the gut instinct to this question is?no?. Of course not, you are an expert right? Well you may be, and so is Professor Stephen Hawking ( ) Wholesale Ezekiel Elliott Jersey , however my bet would be he still does his research.


No matter how much you know there is always more out there and your visitors are probably well aware of that. If you fail to address all their questions, your visitors may very well leave your site in search of the answer. Once they've left your site it becomes other webmasters who now have the opportunity to present the benefits of their products or services.


Find all the information that you can and make sure that you include as much as possible on your site. The additional benefit in doing this is that constant new information on your website will not only keep visitors coming back to find new information but the search engines spiders too. If your site change

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