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European and Asian businesses are more experienced with International Multilingual Marketing.
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* By being on the web, You are already accessible 24 hours a day regardless of time differences.
* The advent of the Euro has made it much easier to break into the European markets.
* Non-native English speakers make up 95% of the world's population.
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* The rapid rise of a multilingual, multicultural on-line community
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Make Your Site Multilingual
Your Website is primarily a marketing tool you use to promote Yourself, A Product or a Service. You have built it and posted it because you want people to spend time looking at it. Keeping people interested and coming back to your site is the Hard Bit. People will spend more time and come back more often to sites that are in their native language and appeal to their cultural sensibilities.
Claiming that English sites are sufficient because most people who surf the Web speak English simply is not a valid call from a marketing standpoint. There is also the issue that business already on the Web have worldwide visibility and by ignoring millions in your audience by not addressing their linguistic and cultural preferences you could even be going as far as to insult them.
Almost everyone in Sweden and Holland speak English, but studies there show that they prefer to search the Internet in their native languages.
Research has shown us time again that web users are up to four times more likely to purchase when addressed in their native language, while visitors will stay for twice as long on a site displayed in their own language. The percentage of multilingual users greatly varies from one country to another.
The majority of people using the Internet speak a language other than English Christian Wilkins Dolphins Jersey , most of these are able to search and surf only in their native language. Therefore web site translation and Multilingual Marketing are undoubtedly key Internet marketing strategies, That should be implemented as soon as possible.
The rapid rise of a truly multilingual, multicultural on-line World has significant implications for companies competing in the International marketplace and in local markets where they have to deal with language-specific communities.
The exponential increase of Internet users who do not understand English Implies that conducting your online business in multiple languages will be the difference between survival and extinction.
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Posted by techjohnwilson on September 20th, 2017
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